Crushing It! (Gary Vaynerchuk) — Book Summaries: EP46
This books is about how technology has levelled the playing field for publishers of content by removing industry gatekeepers. Social media gives business owners and entrepreneurs vast unprecedented opportunity to connect with their customers at scale. No matter what it is you do, you can use social media to your advantage to build your personal brand.
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- Social media is a game changer that has exploded. Anyone can now broadcast to a mass audience.
- In 2018, 1.25 billion hours of YouTube videos are watched every day. 66,000 Instagram posts are made every minute. And 20% of all mobile usage on average is being spent on Facebook.
- An instagram influencer can earn $5000 per year while only having 1,000 followers, and making 2 posts per week.
- Gary Vaynerchuk gained his popularity and success when he transformed his $3 million wine store business into a $60 million business. He did this by creating a brutally honest, wine tasting vlog on YouTube, targeted directly at his customer base. He personally responded to every single question and comment from his audience on YouTube, Twitter and Facebook. In total over 1,000 episodes of “Wine Library TV” were made.
- Gary was using social media to sell his product, but you don’t need to have a product in order to monetize your personal brand. You can start tagging brands in your posts, and once you get upwards of 10,000 followers, you can start charging $100 or more per post to companies to promote their product. Such was the case with Brittany Xavier’s Instagram blog. She just wanted to showcase of her family life at first. After she eventually started getting $100 per post from brands, she made the leap to $1000 per instagram post combined with a blog to a Jewellery store. She now travels the world and runs this lifestyle business full time.
- Social Media doesn’t have to be a full time gig, but can be used to make some money on the side. Louie Blaka was an artist who would occasionally sell his painting for $200. He followed Gary’s social media example and started hosting wine and paint classes which frequently…