Pre-suasion (Robert Cialdini) — Summaries: EP26

This book focuses on the ability to persuade others. This involves influencing the consumer’s mood to gain benefit for yourself. This book also goes over how to detect that the same thing is happening to you.

When you are feeling down, and vulnerable you are more easily influenced to buy designer clothes, fast food, books, courses. Marketers connect a pleasurable feeling with the…